Virgin America Gets PR Right

12 Jul
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Unauthorized Bedtime Nonsense – Click for full size at Pinterest

Safety can be fun, even for big businesses like airlines.

I’ve written in the past about how refreshing it is to see a big company get public relations and customer communications right. In that case it was  Delta Airlines endorsing their mile runner superfans. I’m pleased to report another discovery of a similar company offering up some positivity and humor with their own messaging: Virgin America.

During a recent #PinChat on Twitter, the featured guest was Jill Okawa Fletcher, Virgin America’s Director of Social Media. Ms. Fletcher was sharing insights about Virgin’s use of Pinterest and I immediately referred her to my pin of Virgin Atlantic’s wacky insert card campaign (at right). We then had the following exchange:

And Ms. Fletcher then referred me to Virgin America’s easygoing in-flight safety video:

 

Corporate Wackiness Can be Entertaining

As you may know, I’m a big geeky fan of this type of thing, and true to its brand spirit, Virgin makes the most of an opportunity here with its captive audience. Yes, safety is important, but that doesn’t mean we can’t have a little fun with it.

Coincidentally, back to Delta…. I first noticed this in Delta’s in-flight safety video, where an attendant’s shiny tooth actually goes “ding!” after demonstrating proper use of a seat as a floatation device. That’s so funny to me just because it’s very subtle and wacky in an otherwise fairly standard video. I’m such a fan that once on a Delta flight, I was ready with my phone to get a picture of the exact moment… voila:

Delta Airlines Safety Video - Ding!

My favorite part of Delta’s in-flight safety video. The guy’s smile literally sparkles. And makes a “ding” sound. Brilliant.

What do you think? Can you name any examples of companies having fun with their otherwise serious messaging? Does this influence your perception of the company or a brand? Let us hear from you in the comments!
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2 Responses to “Virgin America Gets PR Right”

  1. Braden Thompson July 14, 2012 at 4:00 pm #

    My favorite thing by far is that you anticipated the “ding” and were able to snap a shot of it. Last year I flew southwest quite a few times over the course of a week and I don’t remember I’d they had a video but the main flight attendant announcing all the safety stuff could literally have been a stand-up comic. He was extremely witty and I listened to every word he said. I’m pretty sure this is common as I’ve seen other videos on YouTube of hilarious southwest attendants.

    I always enjoy a company that’s not afraid to have fun and laugh. Makes life so much better. Great post!

    • rsmithing July 14, 2012 at 4:49 pm #

      Thanks, Braden. Of course I was waiting for the ding – that’s the best part of the whole video! What you describe on Southwest sounds about right; they’re well known for their creativity. I’ve yet to fly with them but look forward to more wackiness when that day comes.

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