Tag Archives: Business

Stuff You May Have Missed: February 2012

29 Feb
February was quite a month at rsmithing.com...

Sabbath and Roses and Jurors – Oh, My! Big month here at rsmithing.com.

To make sure I stay on track with blogging, I’ve set myself the goal each month of writing at least one major post about each of the categories covered here at rsmithing.com. Early on, I didn’t even bother with categories, but as the amount of my posts grew, it made sense to, well, categorize them. Doing this in WordPress makes for an easy navigation menu, and that’s a blogging best practice: including navigation to give visitors a sense of what the heck your site is about.

I’ve done this successfully for two months now, and since you may be a follower, you might be interested in at least one of these posts (and if you aren’t following, consider signing up at left like all the cool kids are doing). Whether recent or from way back four or so weeks ago, your comments are very, very much appreciated, because, well, you rule for reading this.

Seriously: Thank You, from all of us at rsmithing.com (i.e. me and the cats). And now, the rundown:

Photography

A Rosy Photo Edit Tutorial – 2/14
• Jury Duty – 2/14
• Single Image Sundays: Inch Nail – 2/26

Social Media

• Postcards From the Social Media Edge: Postagram – 2/22

PR

• Garbage Video Fan Art: Crowdsourcing Done Right – 2/16

Technology

• iPhoneArt.com – the Next Level of Mobile Photo Sharing – 2/5

Music

• Beats Antique: Tribal Fusion Electronica Awesomeness – 2/29

Writing

• Contrasts Make Connections – 2/7

What do you think? Should I keep doing this every month, or have you already seen all the posts here? If so, which was your favorite? Want me to comment on a post of yours? Just share your link in the comments below or at the posts listed and let’s do this!

Looking for a Job in PR? Know Your Social Media.

27 Jan

You gotta’ walk the walk, not just talk the talk.

Click to view video

In this video, Mark Ragan talks with Weber Shandwick VP of Digital Communications, Jason Wellcome, about how social media is playing an important role in the hunt for Public Relations talent.

Social media is changing how résumés are viewed in the PR industry

Wellcome says, “this whole transition to social media and the earned side of the pie has bode well for communications and PR, but there’s still a lot PR folks have to consider in their businesses to optimize that change.” I’d say that applies doubly if not more so for job seekers — and not just in PR, but across industries.

As LinkedIn has all but made it their goal to be nothing less than a deathblow to the paper résumé, our digital selves become ever more relevant. As far as going totally paperless, I don’t think we’re there yet (and the Wall Street Journal agrees) but having your digital act together is mandatory. Even if you aren’t in the PR industry, you’re definitely in it for yourself if you’re looking to get hired — so be your own best representative.

As Wellcome says, “Everyone’s media now.” And if you claim to know more about “the space” than what your activity actually shows… you ain’t getting the job. Best part of what he says about PR candidates here:

Three things that make PR candidates stand out:

  • Passion
  • Curiosity
  • Not fearing the trial & error of finding out what works.

I say these are great qualities to have not just for PR, but in any industry.

What do you think? Do these apply to your field? Have you recently been on the job hunt, and did social media play a role ? Have you ever screened candidates’ social media presences when hiring, or been screened yourself (that you know of)? Let us hear from you in the comments!

Best Buy Going Bye-Bye?

6 Jan
Best Buy Distressed

Best Buy Distressed: illustrating a less rosy, more hazy future. Created with Hipstamatic. Free for your use with attribution. Click to Download Hi-res at Flickr.

At Forbes.com this week, Larry Downes expands thoughtfully on “Why Best Buy is Going out of Business…Gradually.” Among other salient points, Downes slices and dices the following corporatespeak issued to some about-to-be-very-disappointed customers (you know, those who keep the company in business):

“Due to overwhelming demand of hot product offerings on BestBuy.com during the November and December time period, we have encountered a situation that has affected redemption of some of our customers’ online orders.”

And then Downes totally pwns them:

Let’s parse that sentence for a moment.  The company “encountered a situation”—that is, it was a passive victim of an external problem it couldn’t control, in this case, customers daring to order products it acknowledges were “hot” buys.  This happened, inconveniently for Best Buy, during “the November and December period,” that is, the only months that matter to a retailer. For obvious reasons, the statement ties itself in knots trying to avoid mentioning that the “situation” occurred during the holidays.

Ugh. I can see Best Buy’s directors from marketing, legal and fulfilment all in a conference room drafting that missive, the poor souls. I don’t envy them, and I will not get on some high horse about how this kind of bad news could be better delivered — because it’s so obvious, as Downes rightfully notes. He continues:

The situation that Best Buy “encountered” has “affected redemption” of some orders.  Best Buy doesn’t fill online orders, it seems. Rather, customers “redeem” them. So it’s the customers, not Best Buy, who have the problem. And those customers haven’t been left hanging; they’ve only been “affected” in efforts to “redeem” their orders. It’s not as if the company did anything wrong, or, indeed, anything at all. — Larry Downes, for Forbes

Best Buy at Forbes

Click to view original article at Forbes.com

YIKES. So does Best Buy Even Apologize?

To Best Buy’s credit, they did apologize later in the same communication. Yet I can’t help but slap my forehead and wonder what could have happened If only they were more direct, maybe even going out of their way to make things right (free $20 gift cards, store credit, etc.) — they could even have turned this into a PR win… instead of something bloggers are writing about weeks later as a burgeoning harbinger of disaster.

Though I’m not sure I agree with Downes on Best Buy going the way of Circuit City in the immediate future, it certainly does not look rosy for them at present. And I’m not even talking about their finances. I’ve had great service and lousy service there, but the culture hinted at by this kind of language does not sound like that of an organization built to last.

At least, if it doesn’t want things like this written about it in Forbes.

And in blogs.

What’s your Best Buy experience been? Have you ever had an online order cancelled on you, and if so, what happened? Do you think the company is spiraling toward the drainhole? Let us hear from you in the comments!
Image

Chandelier Time

26 Nov

20111126-093559.jpg

So I like chandeliers. Saw this one in a funky downtown shop and had to get the shot. Taken with my iPhone using Hipstamatic, with the  John S. lens and Rock BW-11 film, the latter of which is available through November 2011 only as part of the Nashville Hipstapak. This chandelier graces the ceiling at Gladiola Girls in Boone, NC. I lived there for 5 years and used to work for the Chamber of Commerce. Great town.

This post is also the first time I’ve used the iOS WordPress app to publish. I’m here on the PC doing some post-editing now, but I gotta say, it’s pretty cool to upload something in the moment from your phone and have it already there in your posts. The app really does make it easy to capture a photo, peck out a couple of thoughts, then get it up on your blog. I’m adding more deets, related articles and tags post-publish, since the app only adds the “social media” tag. But if you’re not rocking the free WordPress app on your iPhone or iPad, I do recommend you give it a try.

Are you a Hipstamatic photographer? What’s been your experience with the WordPress app? Is there a go-to subject like chandeliers you find yourself taking pictures of repeatedly? Let us hear from you in the comments!

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