Tag Archives: typography

PR Through A Font? Believe It.

3 Apr

PR From a Font - not even close to technically accurate - for conceptual purposes onlyHere’s some good public relations for Chattanooga, Tennessee design firm Insigne Design, and for the importance of typography in branding.

Chatype for Chattanooga

A recent story from Marketplace sets the scene with a picture of the city’s renaissance, then gets right to the fontspeak, showing how some cities and their local businesses/governments are adopting unified custom fonts, seeing typography as a “sexy idea” with real potential.

Chattanooga Font

Click to read transcript &/or listen (10-second ad, then 4-minute audio):

Sexy Nerdspeak

Chattanooga Font

Image credit: Good.is

I like this story for so many reasons. It’s about typography and design; it’s about a clever concept for effective public relations from a branding perspective; and in the space of four minutes, reporter Blake Farmer brings all these concepts together in practical application. As I said earlier on Twitter, “From “nerdspeak” to “sexy idea” in four minutes? You guessed it; we’re talking about a font.” Gotta’ love that.

Jeremy Dooley, Jonathan Mansfield and D.J. Trishler, all featured in the story, saw through this brand of design work via Chatype and successfully raised funding to get the idea out there. Check out the full presentation on Kickstarter and enjoy D+J‘s video overview here of what goes into crafting an effective font.

Now What?

I have to wonder though, what comes next? Do the designers offer free installation on computers of local businesses? As a design studio promoting this font, living in the city it was designed for, do they now throw all other fonts out the window and use this one exclusively? Do they use this as a tool for new business by offering, say… 250 free business cards or free signs that use the font for local establishments, with an offer for reprints at a discount for incorporating the font into the branding? Imagine the PR a local business could stir up by saying, “Ladies & Gents, check out our new bathroom signs – more than meets the eye!”  How about some QR code magic? Here’s a sample I whipped up just now:

What the heck is a QR Code?

Maybe a bar or restaurant runs a contest for customers to “spot the font” somewhere on site. There are so many opportunities, and I hope exploring them brings good press, profits, and most of all — fun, for everyone involved.

What do you think? Do you get a sense of tone, feel or personality from a typeface? Or is this just about making something pretty for pretty’s sake? Do you see the return on investment in this from a public relations angle? Or does this type of coverage even amount to anything in the long run? Let us hear from you in the comments!
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Blog Post Artwork

8 Mar

This post is kind of about art, kind of about technology, and hey, there’s even a link referenced about music. But mainly… it’s about writing. That’s the great thing about having your own blog: you make the rules.

Beats Antique A Rosy Photo Edit Tutorial Contrasts Make Connectionss
Digital Ancestry - KITT Wallpaper Moth Drama Cheap Trick In Color 1998
Blogging About Blogging Photography, Technology, and Connections in the Name of Art Insect Photography Tips

Though I’m going to go on about these images, I consider this post to be about writing since all the above visuals were created specifically to promote blog posts (linked in the above images). One thing I enjoy doing to promote my posts, even though results are limited – but fun when they happen (see comments here) is to create images with text and visuals on my phone hyping the posts via Instagram.

iPhone Text Apps

I use the apps Phonto and Labelbox to overlay text onto images created using something from the posts. Having been a graphic designer for years, producing advertisements, brochures, order forms, whatever… it’s amazing to me to have not only such image editing capability at my thumbs via my iPhone, but now to be able to put together decent layouts with text as well.

It’s Like Flyers for Your Blog

I got my start in graphic design by creating flyers for my various bands’ gigs (more on that here), so whipping up these mini-promos comes naturally. I also like the limitations of the square format, the imprecise-yet-as-precise-as-allowable ethos of dragging text around with your fingertips, the instant gratification of working in such small file sizes, and the direct connection to principles of graphic design.

Your Mission, Should You Choose to Accept…

I challenge anyone reading this who hasn’t done so to create a layout using these tools and not encounter considerations of space, hierarchy of information and typesetting (and maybe, just maybe, have fun in the process). If you do this for the first time, definitely come back here and comment with a link to your artwork and details on how you did it.

It’s part of my designer thinking to consider typography, negative space, flow and whatnot, so doing this as a complement to blog posts is a rewarding outlet. I’ve noticed a few others on Instagram doing similar stuff, and I nearly always check out the posts if the visuals are cool enough. Below are some more examples by Maddy McCoy, aka The_Real_McCoy of the MadAboutPixls blog. Great stuff there about mobile art; check ’em out.

What do you think? Would seeing visuals like this leave you inclined to click through to a blog post? Have you ever created layouts with text and images on your phone? If so, what apps do you use and what has your experience been like? Let us hear from you in the comments!
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